Discover the refreshed brand identity of the World Organization of the Scout Movement (WOSM), designed to inspire, engage, and connect Scouts worldwide.

Why Did WOSM Change the Logo?

Scouting has always been about growth, adventure, and adapting to change. As WOSM looks toward the future, it’s crucial that the brand reflects the dynamic and diverse nature of the global movement. Here’s why WOSM updated its logo:

Modernization

The redesigned logo embraces a sleek, modern aesthetic that resonates with today's youth while preserving the essence of Scouting's heritage

Digital Relevance

The new design is optimized for digital platforms, ensuring clarity and recognition across all media.

Unified Identity

The updated logo strengthens WOSM's identity as a global movement, reinforcing its commitment to unity and collaboration.

What's Changed in the Logo?

Explore the key elements of the new World Scout Emblem and what they represent:

The Fleur-de-Lys

Symbol of Adventure: The iconic fleur-de-lys remains a compass, guiding Scouts toward truth, knowledge, and adventure.
Modern Design: Sleeker lines and vibrant colors bring a contemporary look that appeals to young Scouts everywhere.

The Stars

Truth and Knowledge: The stars represent WOSM’s commitment to fostering an environment of learning and truth-seeking.
Guidance: They continue to illuminate the path for Scouts as they explore new horizons.

The Bond

Thick Line Design: The bond in the logo has evolved from a thin circle to a thicker line, enhancing the visual strength of the emblem.
Symbol of Cohesion: It represents the cohesive bond that brings Scouts together, highlighting the unity and solidarity of the movement.

Why Did WOSM Change the Slogan from "Creating a Better World" to "Ready for Life"?

The new tagline, “Ready for Life,” embodies the essence of Scouting’s mission in today’s world. Here’s why this change matters:

A New Era Begins

New Chapter: The change of the logo and tagline marks the beginning of a new era for Scouting, reinforcing its adaptability and forward-thinking vision.
A Fresh Start: By adopting a new visual identity, WOSM signals a renewed commitment to its mission and values.

Alignment with the Scout Motto

Be Prepared: While the tagline has changed, the core Scout motto “Be Prepared” remains unchanged, highlighting WOSM’s dedication to equipping young people for life’s challenges.
Holistic Development: It underscores WOSM’s focus on nurturing well-rounded individuals equipped with essential life skills.

Empowering Global Citizens

Active Citizenship: Encourages Scouts to take on active roles in their communities, promoting positive change and global citizenship.
Building Resilience: Inspires Scouts to grow into resilient leaders who can adapt and thrive in a rapidly changing world.

A Forward-Looking Vision

Future-Ready: Positions Scouting as a movement that prepares young people not just for today but for the future.
Inspirational Message: Motivates Scouts to embrace opportunities, overcome challenges, and make meaningful contributions.

World Scouting - Next 10 Years (2033) Strategy for Scouting

World Scouting has outlined a strategy for the next decade, focusing on three key areas of impact:

A World Shaped by Youth

Empowering young people to be barrier-breakers, bridge-builders, informed decision-makers, and responsible active citizens. Developing key competencies and adhering to Scouting and ethical values.

A Peaceful and Inclusive World

Creating a peaceful, inclusive, and safe environment with equal opportunities for everyone.

A Sustainable World

Fostering education, empowerment, adaptation, and action for environmental sustainability. Promoting climate resilience and positive impacts at local and global levels.

Want to learn more about the new changes in logo and tagline?

Find answers on WOSM Official site, Click Below!

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